MSI Reproductive Choices: The story behind the new name

BARCELONA — This week, Marie Stopes International announced it would change its name to MSI Reproductive Choices, breaking the connection with the 20th-century women’s rights campaigner and eugenicist whose name it bears.

The organization’s name had been a topic of conversation for some time before the board approved a potential change last November, explained CEO Simon Cooke, with internal conversations then kicking off at the start of this year.

While the onset of the pandemic threatened to delay the transition, the emergence of the Black Lives Matter protests later in the year spurred it forward.

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