'Now incorporating': DAI on branding after an acquisition

Global development professionals tend to associate deeply with the place where they work, and the organizational mission they have helped to forge.

But business is fluid, and the industry is changing.

When a large development organization acquires a smaller one, what happens to the two distinct cultures that must now meld to become a single entity? How can leaders at both firms ensure the result of the merger or acquisition is a better overall product and — for an industry that asks its professionals to invest in a mission — a comfortable transition for those involved?

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