Africa boasts a booming youth population and increasing digital connectivity, making it a promising frontier for the educational technology, or edtech, market. However, it remains largely overlooked in terms of investment and market presence, creating a significant opportunity for growth.
The global edtech market has seen remarkable growth in recent years, with investments in 2021 three times higher than in pre-pandemic levels. The market spend is projected to nearly double its current size and reach over $400 billion by 2025. Yet, the geographic distribution of this market's value remains uncertain.
Currently, about 90% of the edtech market is dominated by companies from the United States, Europe, China, and India, with Africa conspicuously underrepresented. This is despite Africa's immense potential, with a youth population of over 200 million as well as increasing digital connectivity, boasting 570 million internet users in 2022.