SAN FRANCISCO — While blast fishing — which is using explosives to stun and kill fish — is illegal, it is still practiced in places where desperation is high and dynamite is available.
One example is the Philippines, which is home to more marine-protected areas than any other country, but has seen a steady decline in average catch per day due, in part, to destructive fishing practices that destroy ecosystems.
Rare's new virtual platform — the Center for Behavior & the Environment — aims to bridge the gap between behavioral science and field-based conservation work to bring about the change we need to protect the environment. Devex finds out more.
“No take zones” — areas where fishermen are not allowed to catch in order to allow stock to replenish — will not work without individual behavior change, said Brett Jenks, CEO of Rare, a conservation organization that trains local leaders to inspire their communities to take pride in natural resource management.
He spoke to Devex about how social marketing can turn members of communities into guardians of the environment. The conversation here has been edited for length and clarity.