BARCELONA — Social giving in Asia is growing, with more people engaging with causes online and being triggered to act, according to Rebecca Lim, head of Our Better World.
OBW, which is part of the Singapore International Foundation, focuses on telling stories about the work of nonprofits and social enterprises in Asia in an effort to prompt audiences to support them or take action.
OBW research has found that people in Asian countries view social giving in different ways. With more internet users in Asia than anywhere else in the world, NGOs can use digital storytelling to tap into these various motivations and perspectives, Lim said.