• News
    • Latest news
    • News search
    • Health
    • Finance
    • Food
    • Career news
    • Content series
    • Try Devex Pro
  • Jobs
    • Job search
    • Post a job
    • Employer search
    • CV Writing
    • Upcoming career events
    • Try Career Account
  • Funding
    • Funding search
    • Funding news
  • Talent
    • Candidate search
    • Devex Talent Solutions
  • Events
    • Upcoming and past events
    • Partner on an event
  • Post a job
  • About
      • About us
      • Membership
      • Newsletters
      • Advertising partnerships
      • Devex Talent Solutions
      • Contact us
Join DevexSign in
Join DevexSign in

News

  • Latest news
  • News search
  • Health
  • Finance
  • Food
  • Career news
  • Content series
  • Try Devex Pro

Jobs

  • Job search
  • Post a job
  • Employer search
  • CV Writing
  • Upcoming career events
  • Try Career Account

Funding

  • Funding search
  • Funding news

Talent

  • Candidate search
  • Devex Talent Solutions

Events

  • Upcoming and past events
  • Partner on an event
Post a job

About

  • About us
  • Membership
  • Newsletters
  • Advertising partnerships
  • Devex Talent Solutions
  • Contact us
  • My Devex
  • Update my profile % complete
  • Account & privacy settings
  • My saved jobs
  • Manage newsletters
  • Support
  • Sign out
Latest newsNews searchHealthFinanceFoodCareer newsContent seriesTry Devex Pro
    • News

    Rajiv Shah Defends USAID Branding Policy

    By Ma. Rizza Leonzon // 26 October 2010
    The logo of the U.S. Agency for International Development displayed on boxes containing relief supplies for shipment to earthquake-ravaged areas in Haiti. USAID Administrator Rajiv Shah said the policy of branding U.S. aid in partner nations is a matter of transparency. Photo by: USAID

    Rajiv Shah has cited the principle of transparency as reason for the necessity to display the logo of the U.S. Agency for International Development on U.S.-funded aid.

    “We believe that people in Haiti, Pakistan and elsewhere have a right to know where their assistance is coming from. And American taxpayers have a right to know where their dollars are going,” the USAID chief writes in The Huffington Post. “International aid operations can be complex, with many organizations, local officials and donor nations working together. Transparency helps reduce the chances that funds and supplies are misdirected or misused,” 

    Shah’s op-ed comes amid warnings by aid groups working in flood-ravaged Pakistan that using the USAID logo comprises their neutrality and attracts violent attacks.

    >> In Pakistan, Aid Agencies Want to Do Away with US Aid Branding

    >> In Pakistan, Striking a Balance Between Visibility and Aid Workers’ Security

    Shah acknowledges that the policy can pose risks and challenges to aid workers including those from non-governmental organizations and charities lacking resources or protection of official government agencies.

    “That is why we carefully tailor our decisions on where and how much to label aid to the risks in any given area. We closely monitor evidence of security threats and, when necessary for the safety of workers, provide waivers that allow them to distribute unlabeled aid. We do this in the most dangerous areas of Pakistan,” he notes.

    Shah says the Obama administration is committed to ensuring the safety of USAID partners on the ground, but the government needs “to be honest and transparent about America’s commitments, for our people’s sake and theirs.”

    He concludes: “Wherever possible, we will extend our hand openly and confidently and label our assistance, ‘From the American People.’”

    • Humanitarian Aid
    • Institutional Development
    • Democracy, Human Rights & Governance
    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).

    About the author

    • Ma. Rizza Leonzon

      Ma. Rizza Leonzon

      As a former staff writer, Rizza focused mainly on business coverage, including key donors such as the Asian Development Bank and AusAID.

    Search for articles

    Related Jobs

    • Senior Partnership Consultant
      Cowater International
      Indonesia | East Asia and Pacific
    • Junior Procurement Specialist
      Rome, Italy | Italy | Western Europe
    • Associate Program Support Officer
      Geneve, Geneva, Switzerland | Geneva, Switzerland | Switzerland | Western Europe
    • See more

    Most Read

    • 1
      Opinion: Mobile credit, savings, and insurance can drive financial health
    • 2
      FCDO's top development contractors in 2024/25
    • 3
      Strengthening health systems by measuring what really matters
    • 4
      Opinion: India’s bold leadership in turning the tide for TB
    • 5
      Reigniting momentum for maternal, newborn, and child health

    Trending

    Financing for Development Conference

    The Trump Effect

    Newsletters

    Related Stories

    Devex Pro LiveCongressman defends USAID staff but admits Democratic leverage limited

    Congressman defends USAID staff but admits Democratic leverage limited

    The Future of US AidOne aid worker’s fight to honor USAID’s legacy

    One aid worker’s fight to honor USAID’s legacy

    The future of US AidScoop: USAID director of security, legislative staff placed on leave

    Scoop: USAID director of security, legislative staff placed on leave

    The Trump effectLeft in the dark: The human toll of USAID's global recall of employees

    Left in the dark: The human toll of USAID's global recall of employees

    • News
    • Jobs
    • Funding
    • Talent
    • Events

    Devex is the media platform for the global development community.

    A social enterprise, we connect and inform over 1.3 million development, health, humanitarian, and sustainability professionals through news, business intelligence, and funding & career opportunities so you can do more good for more people. We invite you to join us.

    • About us
    • Membership
    • Newsletters
    • Advertising partnerships
    • Devex Talent Solutions
    • Post a job
    • Careers at Devex
    • Contact us
    © Copyright 2000 - 2025 Devex|User Agreement|Privacy Statement