If your group is like just about every other development organization, you have to tell people how and what you’re doing. You report to your donors, your partners, and your social media followers.
Reporting on your work can take any number of forms, including big annual reports — which are notoriously ignored by nearly everyone — a series of mini case studies with photos, a short video, or a semiweekly tweet.
Whatever the case, you want people to read what you’ve written. The burden is on you to write something that people will want to read. In just about every situation, it’s better if you write clearly. The following tips apply especially to written reports of three pages or more, but they are useful in other formats as well.