The 3Ws of the Coca-Cola Foundation

The U.S. Agency for International Development and the Coca-Cola Co. announced support for new programs under their Water and Development Alliance that will provide more than 190,000 people with improved clean water and/or improved sanitation services by the end of 2015. Photo by: Coca-Cola Foundation

As development practitioners, government representatives and business leaders converged on Stockholm, Sweden, to discuss how water-related issues can be addressed effectively and efficiently in the post-2015 development agenda, Coca-Cola made a proclamation of its own.

On World Water Week, the beverage giant announced that it was close to hitting its goal of replenishing “all” of the water it has consumed in the production of its products.

It was in 2007 when Coca-Cola made the decision to “return” the same amount of water it uses based on sales volume. For example, if it used 293.2 billion liters of water to produce 135 billion liters of Coca-Cola products — as is the case in 2011 — then it promises to return as much back.

This initiative is part of the company’s water stewardship policy, a move some experts claim was prompted by the backlash it received in countries like India, where activists highlighted the negative impact of the beverage maker’s operations on communities such as in Kerala or Andhra Pradesh, where Coca-Cola’s use of groundwater allegedly dried up farm lands and water wells.

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About the author

  • Ravelo jennylei

    Jenny Lei Ravelo

    Jenny Lei Ravelo is a Devex Senior Reporter based in Manila. She covers global health, with a particular focus on the World Health Organization, and other development and humanitarian aid trends in Asia Pacific. Prior to Devex, she wrote for ABS-CBN, one of the largest broadcasting networks in the Philippines, and was a copy editor for various international scientific journals. She received her journalism degree from the University of Santo Tomas.