The evolution of health systems: Service providers as social enterprise

By Jacques Jimeno, Julie Espinosa 07 November 2016

Yasmin Madan, global marketing director at the Population Services International, shares how health systems can improve.

Health systems can learn from social enterprises in order to meet the needs of people — especially the most vulnerable.

Yasmin Madan, global marketing director at the Population Services International, told Devex that adapting the model of a social enterprise can ensure a more sustainable health system that continues beyond donor funding.

“Any successful business has the consumer right at the center as its main audience and it generates value for the consumer as well as the market,” Madan said

Watch the clip above to learn more about specific business concepts that can be applied to health systems and PSI’s experience in turning service delivery agents in East Africa into social enterprises.

Making Markets Work is an online conversation to explore what’s being done to make global health care markets accessible to people at the base of the pyramid. Over 10 weeks, Devex and its partners — The Abraaj Group, Philips and Population Services International — will amplify the discussion around effective health financing, analyze key challenges blocking universal market access in the health care supply chain, and explore the key strategies to make markets more effective. Join us as we look at this important issue, and share your thoughts by tagging #MakingMarketsWork and @Devex.

About the authors

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Jacques Jimeno

Jacques is a copy editor at Devex’s news production team. Previously, he worked with the Philippine Department of Tourism and the World Wide Fund for Nature. He is currently taking his master’s degree in communication from the University of the Philippines Diliman.


Espinosa julie
Julie Espinosa

Julie Espinosa is Devex's video producer, covering humanitarian aid, sustainable development and global health. Prior to joining Devex, Julie worked in documentary film production in Austin, Texas. She holds a master's degree in communications and cultural studies from Georgetown University and a bachelor's in visual arts from Harvard University.


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