The work of communications teams across global development organizations has shifted significantly in recent years, with this function becoming more strategic, data-driven, digital, and impact-oriented.
Among other things, these teams are tasked with translating complex policy into human stories, reaching fragmented audiences across various platforms, and helping counter the growing skepticism of development work amid declining trust in NGOs.
To meet these challenges, organizations are seeking more creative, narrative-led communications skills — an approach that could strengthen how global development work is understood and supported, according to those Devex spoke to.