Voting Now Open for New (RED) Product

Apple, among other companies, helps raise funds and awareness for AIDS program in Africa as a partner of the (Product) RED campaign. Photo by: Nettsu / CC BY-NC-ND 2.0 NettsuCC BY-NC-ND 2.0

Voting is now open to select the top 10 entries for the new product of (RED), a brand that has been put up to help mobilize funding for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Under the “Pearson Presents the (RED) Challenge,” marketing students from across the U.S. have created their own marketing pitches for a new (RED) product to raise funding for and awareness on the fight against AIDS in Africa. Voting ends April 25.