The Coca-Cola Co. takes partnership seriously, and as a result evaluating potential partners is a detailed process that assesses core competencies and capabilities.
The company needs to know who they are working with and needs to have confidence that they will deliver what they say they will, said Bea Perez, Coca-Cola’s chief sustainability officer.
And while NGOs will continue to be important partners, Coke is also looking at how it can develop more partnerships with other companies as well, she said.