On Sept. 16, Homeless International will be no more — at least in name.
The U.K.-based charity will be announcing its new name, a significant milestone in the organization's years of soul searching and role redefining in an increasingly competitive industry, where small and midsize nongovernmental organizations are forced to innovate and find ways to remain not only financially afloat but also relevant. Some go for mergers, others agree to be absorbed by larger aid groups and yet others choose to rebrand.
According to CEO Larry English, the organization has been undergoing an internal reform process for years, in part because of rising demand from local partners in developing countries to increase its investment portfolio to match their operational needs.