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    • Food Systems

    What’s the business case for investing in nutrition?

    Experts are looking to capital as a tool to fight malnutrition — and maybe, to transform what ends up on people’s plates.

    By Elissa Miolene // 06 October 2025

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    Across the globe, millions of children are trapped in diets dominated by cheap, ultra-processed foods. It’s the reason why this year, obesity overtook underweight as the leading form of malnutrition, with UNICEF recently finding that obesity now affects 188 million children and adolescents — 1 in 10 — throughout the world.

    The scale of the problem is staggering — and with traditional aid flows crumbling, many are looking to the private sector to fill the gap. But doing so raises a fundamental question: Can tackling childhood malnutrition deliver not just health benefits, but economic returns?

    The answer, it turns out, is complicated. But last week, dozens of experts from both the private and public sectors gathered at the Building Bridges conference in Geneva, Switzerland, to brainstorm nutrition’s business case and to understand whether a profitable investment path for nutrition could actually exist.

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    More reading:

    ► Opinion: As world recommits to nutrition targets, financing must follow

    ► Opinion: To scale nutrition outcomes, blend finance and perspectives

    ► Can warning labels help to guide consumers and counter obesity?

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    • Agriculture & Rural Development
    • Social/Inclusive Development
    • Building Bridges conference
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    About the author

    • Elissa Miolene

      Elissa Miolene

      Elissa Miolene reports on USAID and the U.S. government at Devex. She previously covered education at The San Jose Mercury News, and has written for outlets like The Wall Street Journal, San Francisco Chronicle, Washingtonian magazine, among others. Before shifting to journalism, Elissa led communications for humanitarian agencies in the United States, East Africa, and South Asia.

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