Ayesha Barenblat founded Remake, a San Francisco-based nonprofit, to use visual storytelling as a way to connect brands and consumers with the people behind their clothes. Her Meet the Maker series takes viewers to several countries, including Pakistan, where Rubina, a 22-year-old, explains why she abandoned her plans to become a doctor, something she thinks about often as she sews hoodies and sweatpants, and her hopes for the future.
“Even the word maker, instead of worker, is deliberate,” Barenblat told Devex. “She made that for you. She put time and love and care into it. A worker is a balance sheet item.”
According to the Fair Fashion Center in New York City, 1 in 6 people on the planet works in the global fashion supply chain, and 3 in every 4 garment workers are women. Barenblat spent a decade working with companies, governments and nonprofits in an effort to change fashion supply chains, but she found it was difficult to convince brands across the industry to improve worker well-being. So she launched Remake in an effort to mainstream conscious consumerism, the movement to take into account the social and environmental impacts of products when making purchases.