Why philanthropy should embrace the idea of ‘just big enough’

Many nonprofits and NGOs are excited about the rise of big-bet philanthropy, a growing trend in which funders make multimillion-dollar investments with the goal of transforming a sector.

But Kevin Starr, CEO of the Mulago Foundation, says “big-bet philanthropy is just philanthropy with more zeros.”

It is only once organizations become “just big enough” and transition from doing direct delivery to recruiting and enabling others that they can achieve impact at scale.

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