Writing a cover letter: What you need to know

Job applicants should use cover letters to “brand” themselves and convince hiring managers that they are the perfect fit for an offered position. Photo by: Antoine Remise

All applicants wish they would know what exactly recruiters look for in a resume and cover letter. For the latter, the basic rule is to catch the attention of hiring managers and not bore them, considering the thousands of applications they receive every year. Thus an applicant’s motto should be: Go straight to the point!

The objective is to “brand” yourself and convince the recruiter that you are a great fit for the offered position. Recruiters have some specific expectations regarding the format, structure and content of a cover letter.

About the author

  • Antoine Remise

    Antoine is a former international development correspondent for Devex, based in Paris. He holds a bachelor's in political science from the Institut d'Etudes Politiques of Lille and a master's in development administration and planning from the University College in London. Antoine has conducted researche for development projects in Chile, Senegal and Uganda, notably on education, health, local saving systems and housing issues. He is fluent in French, English and Spanish.