All applicants wish they would know what exactly recruiters look for in a resume and cover letter. For the latter, the basic rule is to catch the attention of hiring managers and not bore them, considering the thousands of applications they receive every year. Thus an applicant’s motto should be: Go straight to the point!
The objective is to “brand” yourself and convince the recruiter that you are a great fit for the offered position. Recruiters have some specific expectations regarding the format, structure and content of a cover letter.