Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.

The ATTA is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry.

Their core philosophy: Their want their members, partners and sponsors to join and renew annually as members of the ATTA because members’ business objectives are being served effectively by the networking, collaboration, services, events, advocacy, educational programs and resources provided throughout the year by the ATTA for the benefit of the global adventure travel community. There is no ‘obligation’ to support us as an industry organization – the ATTA succeeds only by serving its members and by advancing responsible and sustainable adventure travel practices.