The Prasar Bharati Board functions at the apex level ensuring formulation and implementation of the policies of the organization and fulfillment of the mandate in terms of the Prasar Bharati Act, 1990. The Executive Member functions as the Chief Executive Officer (CEO) of the Corporation. Officers from different streams working in the Prasar Bharati Secretariat assist the CEO, Member (Finance) and Member (Personnel) in integrating actions, operations, plans and policy implementation as well as look after the budget, accounts and general financial matters of the Corporation.
Prasar Bharati Marketing offices located at Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Thiruvananthapuram, Kochi, Hyderabad, Guwahati and Jallandhar, look after the marketing activities of both All India Radio and Doordarshan.
Prasar Bharati also has a unified vigilance set up at the headquarters, headed by a Chief Vigilance Officer.
The Director General heads the Directorate of All India Radio.
All India Radio (AIR) has been serving to inform, educate and entertain the masses since it's inception, truly living up to its motto – ‘Bahujan Hitaya: Bahujan Sukhaya’.
Objectives:-
To provide information, education and entertainment, for promoting the welfare and happiness of the masses (Bahujana Hitaya Bahujana Sukhaya), All India Radio strives to :-
interest, including contrasting views, without advocating any opinion or ideology of its own.