All India Radio (Prasar Bharti)

The Prasar Bharati Board functions at the apex level ensuring formulation and implementation of the policies of the organization and fulfillment of the mandate in terms of the Prasar Bharati Act, 1990. The Executive Member functions as the Chief Executive Officer (CEO) of the Corporation. Officers from different streams working in the Prasar Bharati Secretariat assist the CEO, Member (Finance) and Member (Personnel) in integrating actions, operations, plans and policy implementation as well as look after the budget, accounts and general financial matters of the Corporation.  Prasar Bharati Marketing offices located at Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Thiruvananthapuram, Kochi, Hyderabad, Guwahati and Jallandhar, look after the marketing activities of both All India Radio and Doordarshan. Prasar Bharati also has a unified vigilance set up at the headquarters, headed by a Chief Vigilance Officer.  The Director General heads the Directorate of All India Radio. All India Radio (AIR) has been serving to inform, educate and entertain the masses since it's inception, truly living up to its motto – ‘Bahujan Hitaya: Bahujan Sukhaya’. Objectives:- To provide information, education and entertainment, for promoting the welfare and happiness of the masses (Bahujana Hitaya Bahujana Sukhaya), All India Radio strives to :- a) Uphold the unity of the country and the democratic values enshrined in the constitution. b) Present a fair and balanced flow of information of national, regional, local and international interest, including contrasting views, without advocating any opinion or ideology of its own. c) Promote the interest and concerns of the entire nation, being mindful of the need for harmony and understanding within the country and ensuring that the programmes reflect the varied elements which make the composite culture of India. d) Produce and transmit varied programmes designed to awaken, inform, enlighten, educate, entertain and enrich all sections of the people. e) Produce and transmit programmes relating to developmental activities in all their facets including extension work in agriculture, education, health and family welfare and science & technology. f) Serve the rural, illiterate and under-privileged population, keeping in the mind the special needs and interest of the young, social and cultural minorities, the tribal population and those residing in border regions, backward or remote areas. g) Promote social justice and combat exploitation, inequality and such evils as untouchability and narrow parochial loyalties. h) Serve the rural population, minority communities, women, children, illiterate as well as other weaker and vulnerable sections of the society. i) Promote national integration.