Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 158.5 billion. They operate in 19 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries.
The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.
Vision
Asian Paints aims to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.
They are inclusive of our communities through a range of social interventions, enhancing skills and building social infrastructure to improve their quality of life.
While their CSR approach focuses on the development of communities around the vicinity of their plants, they have also developed innovative programs that leverage their capabilities as a paint manufacturer and home improvement service provider to enhance livelihoods of underserved communities through vocational training and skills development.
CSR Focus Areas and Initiatives
Their CSR Policy focuses on four thrust areas
Education
Asian Paints recognizes the importance of education as a powerful means to reduce poverty and social inequality and hence this is a key impact area in our growing CSR practice. They are committed to promoting access to quality education particularly for disadvantaged communities that are located around their facilities.
Their interventions include:
Their educational programs are implemented through their project partners and are aimed at supporting every stage of a child’s educational cycle and preparing him to move from childhood to livelihood.
