The Association of Women for Awareness and Motivation (AWAM) is working for the promotion and protection of human rights of disadvantaged groups particularly; women, people with disabilities and religious minorities. Being a right based organization; AWAM is engaged in advocacy and lobbying for the rights of marginalized groups. Therefore, AWAM raises voice for domestic legal framework, where laws and policies are not defined to deal with the issues relating to human rights of vulnerable groups, and makes advocacy efforts to engage with government for making necessary amendments in the public policies and laws leading to discrimination. The AWAM also monitors the implementation of national and international laws protecting human rights.

The main aims of the AWAM include; promoting education on human rights, peace, democracy, gender, disability and labour issues among the people, mobilizing public opinion, influencing attitudes & traditional practices, preventing & resolving conflicts, collecting information and exchanging knowledge and experience with other likeminded organizations activated in the field of protecting, promoting and advocating the rights of marginalized groups.