INFORMATION ON THE CUTTING EDGE OF TECHNOLOGY
To monitor, measure and analyze information.
In the information age, media monitoring and content management have become success factors more than ever before. With the tools they provide in Canada and France, they continuously monitor in a 360° vision tool hundreds of thousands of articles, transcripts and columns from all forms of media.
Their solutions promise peace of mind. They take care of copyright management for you by transparently paying copyrights to the publishers involved.
Deliver the right information to the right person at the right time. That is their commitment.
Cision started as the advertising department of Svenska Telegrambyrån—a company providing press clipping services in Sweden—in 1892. Since then they’ve added media database and distribution services, comprehensive monitoring and social listening, content marketing solutions, media analysis, and government relations software to their product offerings. Over the years they’ve operated under different names such as Observer, Romeike, Bacon’s and Bowdens.
Rebranded, Integrated and Expanded
In 2007, they rebranded as Cision. In 2014, they combined with Vocus and added Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to their family of brands. Today, with more than 100,000 customers and offices in nine countries, Cision is the leading provider of public relations and social software.
Inventing Tomorrow
They’ve always been the world’s leading source of media research—from their earliest printed media catalogs to Cision’s current online database, listing more than 1.6 million contacts, outlets and pitchable opportunities. Their innovative solutions help communications professionals distribute press releases, manage influencer outreach, measure social media activities and analyze the effectiveness of campaigns. Their commitment to innovation is ceaseless, as they continue to create tools, embrace trends and lead the industry toward the future of PR and social media.
