They are a Public Relations and Integrated Communications agency with specific expertise in: Automotive, Cause Marketing, Consumer Electronics, Consumer Packaged Goods, Corporate Social Responsibility, Energy & Environment, Food & Beverage, Financial Services, Health & Wellness, Multicultural, Real Estate, Retail, Sports & Entertainment, and Travel & Tourism.
They leverage their award-winning work in these sectors to understand the intricacies and inner workings of your business. This knowledge allows them to build iconic brands, and accurately guide dialogue with employees, customers and stakeholders, leading to programs that effectively grow your market share while living up to your values and promises.
Their accumulated knowledge covers the spectrum of operations, logistics and distribution, customer relations, regulatory environments, merchandising, marketing, corporate culture and how key partners play a role in your success.
Further, people today are defined by more than how they consume, they are not purely identified by their career, age or postal code. They are citizens first. Seeing them through a single lens misses the mark. Understanding how citizens interact, learn, share, get inspired and share news within their networks has been at the core of their approach to public relations for more than 30 years.
This knowledge is what drives their ability to inspire audiences to act by Igniting News, Now and deliver on your business and brand building objectives.
Their Values
Citizen operationalizes its business and works with clients with three values in mind:
Do what’s right. Being direct, providing context and conceptualizing what’s truly the right thing to do, ensures that Citizen staff are thinking about the client and their commitment to deliver innovation, results and partnership.
Respect everyone. The need to have professional empathy, or being able to put yourself in someone else’s shoes is so important at a communications services firm. Relating to the pressures and demands of a client, the media or a stakeholder or understanding the power of an online influencer, colleague, customer or employee begins and ends with respect.
Strive for Excellence. They pride theirselves on strategy and innovation, but they know results are delivered by flawless execution. With an approach to enrich everything they touch and enlisting the strengths of others, they can assure their clients and each other they’ll deliver meaningful business results each and every time.
