EIT Food iVZW

EIT Food is Europe’s leading food innovation initiative, working to make the food system more sustainable, healthy and trusted by consumers.

 

Mission
They need to future proof our food. So they are on a mission to build an inclusive and innovative community where the consumer is actively involved.

This is achieved through their 6 strategic objectives:

- Overcome low consumer trust - supporting European citizens in the transition towards a smart food system that is inclusive and reassuring
- Create consumer-valued food for healthier nutrition - enabling individuals to make informed and affordable personal nutrition choices
- Build a consumer-centric connected food system - developing a digital food supply network with consumers and industry as equal partners
- Enhance sustainability through resource stewardship - developing solutions to transform the traditional ‘produce-use-dispose’ model into a circular bio-economy
- Educate to engage, innovate and advance - providing ‘food system’ skills for students, entrepreneurs and professionals through advanced training programmes
- Catalyse food entrepreneurship and innovation - fostering innovation at all stages of business creation

Approach
They will achieve our mission by:

- Creating and scaling-up agrifood startups to deliver new food innovations and businesses
- Developing talents and leaders to transform the food system
- Launching new innovative products and ingredients to deliver healthier and more sustainable food
- Engaging the public so that they can become the agents of change in the food system

Community
They believe that everyone is all responsible for, and connected to, the food that they eat so everyone needs to work together to improve it​. They are building a unique network of diverse partners that provide a holistic view of the food value chain, including key industry players, agrifood startups, research centres and universities from across Europe, all working together to deliver an innovative and entrepreneurial food sector.