About

Etrading Software was founded in 2005 by Sassan Danesh & Murray Reid with the goal of bringing efficiency and stability to the burgeoning electronic trading markets.  Using their expertise in etrading processes, the partners and their senior team developed strategies for existing and new participants in the etrading marketplace and implemented key projects to take these clients live.​
As electronic trading markets matured and the pressure of regulation increased, Etrading Software was asked to facilitate consortium initiatives that allowed market participants to address common problems together.

This collaboration work has become core to Etrading Software’s business. In addition to their experience in managing a community, they apply their deep technical expertise to solve these common problems using open standards and commoditized technologies – lowering the cost for the industry as a whole.