HISTORY
Fractured Atlas was founded in 1998 by current CEO Adam Huttler. For the first few years, they operated as a performing arts producer in downtown New York City. In that guise they worked with a hand-picked roster of exciting young theatre companies, choreographers, musicians, and performance artists.
The events of 9/11 threatened to close Fractured Atlas's doors permanently, but with strong support from their board of directors and executive leadership Fractured Atlas reinvented itself as an arts service organization in 2002, with the goal of impacting a wider segment of the arts community in a manner that was both scalable and sustainable.
Since then Fractured Atlas has launched a broad range of programs and services, collectively reaching over 250,000 artists and organizations. As the only service organization to serve the needs of arts groups as well as individual artists in all disciplines, Fractured Atlas is a unique and vital resource. They value the role that the arts play in shaping the world, and they are constantly seeking new ways to facilitate their advancement.
To that end, Fractured Atlas has been an arts industry leader in the use of technology to address challenges facing the arts community, share information and resources, and empower arts organizations with practical tools for managing their operations. Nearly all of Fractured Atlas's services are accessible online. Automation of mundane tasks (such as data entry) and integration of all their operations (including member database and financial records) enables them to serve a vast constituency with few staff members whose focus remains entirely on providing the kind of personalized feedback an automated system cannot provide.
MISSION
Fractured Atlas empowers artists, arts organizations, and other cultural sector stakeholders by eliminating practical barriers to artistic expression, so as to foster a more agile and resilient cultural ecosystem.
They are a national organization that supports folks at every level of the cultural ecosystem. Mostly that includes individual artists — performing, visual, literary, design, media, and everything in between — and arts organizations — from one-person outfits to the biggest of the big.
Fractured Atlas is non-curatorial. That means they do not discriminate, nor do they judge the art. That's not their job. They help with the "unsexy" stuff that helps make art happen.
They can also help institutional funders, policymakers, and others refine their 30,000 foot view of the field. New technology development, cultural asset mapping, research and data analysis, and advisory services inform the work and help it make smarter, more strategic decisions.