Goonj envisions to grow as an idea across regions, economies and countries using urban discard as a tool to alleviate poverty and enhance the dignity of the poor in the world. Address basic but neglected issues of the poor by involving them in evolving their own solutions with dignity and urban material as reward.

They aim to recognize and value the potential of local resource and traditional wisdom of people.

Their focus is concentrated on the receiver’s dignity instead of the donor’s pride.
They promote circular economy by ensuring maximum use of each material.

They value collaborative efforts with partner organizations to increase effectiveness and scale.
Goonj views every entity as equal stakeholder in the process of development rather than observing hierarchical relationships.

In the race of development they all are too focused on machines i.e. the big and  known issues, ignoring the needles- the most important basic needs.