Ground Truth Solutions provides humanitarian agencies with direct feedback from people affected by crisis. They amplify the voices of refugees, internally displaced people, asylum seekers, and victims of natural disasters – allowing organisations to systematically integrate this vital information into relief programmes around the world. Accurate, unbiased information, collected on the ground and in real time, allows aid agencies to take better decisions and to provide the right support.
UN agencies, NGOs, as well as the Red Cross movement can use this feedback as a tool to manage and shape projects as they are being rolled out and to maximise their effectiveness. Donors can use the information to track how and where their support is making a difference. And those in need of assistance and protection are better served, where their views are fully taken into account.