The world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.

Clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.

They don't have a crystal ball, either. But they love data and science and they understand how to connect the two. They care about attention to detail and accuracy. They are digital engineers who build world-class research, powered by high technology.

Because people who know best lead the way. This is why GfK means Growth from Knowledge.