The scale of poverty in rural India is vast. Thousands of NGOs work to make an impact on it – these range from the huge and bureaucratic, to the tiny and locally-focused. Jeevika Trust positions itself between these two – choosing a few strategic areas around India in which to concentrate our efforts and build impact, working at ‘grass-roots’ level through chosen partners with carefully selected village communities. Jeevika Trust applies resources so that its effect can be sustained and multiplied to help support village livelihood on a significant scale.