- Provide lasting access to affordable drinking water for everyone.
- Build a network of locally-owned franchise businesses in East Africa and beyond.
- Peer-partner with emerging market entrepreneurs to forge a more effective co-investment model.
- Leverage their water distribution network as a platform to provide other essential products and services.
- While drinking water is their immediate focus, their ultimate goal is to launch a network of independent social entrepreneurs who, with high visibility retail storefronts and proven business acumen, are poised to revolutionize the African market and pave the way for developed world resources to become more effectively deployed in emerging markets.
Jibu is a for-profit company that prioritizes impact-maximization. They integrate the resources and expertise of the private and public sector, incorporating best practices and new ideas from whomever is doing it best while, in turn, maintaining an open source environment where Jibu also shares ideas, successes and lessons learned. Their hybrid approach stimulates responsible economic growth and independence, while providing those in need with safe drinking water and other life-improving products.
Their organization integrates charitable purpose with traditional for-profit investment goals. Generating profit is a key enabler to their charitable purpose to provide permanent solutions for those who need it most.
Jibu has pioneered a new approach built upon best-practice, for-profit business concepts, capital, and talent to create a partnership network of self-sustaining, scalable water franchises that harness the latent economic potential of those who need safe water. Their approach enables people in the developing world to better control their own destinies and jump-start a virtuous cycle of wealth-generation for themselves and their communities.