An exclusive affiliate of Ketchum International, CID, Inc. is a pioneering, Filipino-owned, full-service communication company.

CID is composed of experienced, technically capable, creative and innovative corporate communication practitioners who collectively have a substantial track record in conceptualizing and implementing communication programs that build the right reputation or ‘equity’ for our clients. For CID, ‘equity’ is defined as the essence of an organization, a brand, or a personality, translated into positive perception and values using various tools of corporate communication, and nurtured over time to create a company’s unassailable reputation.

HISTORY

Fueled by the vision to make communication a more important part of Philippine business, a group of professionals led by advertising guru Louie Morales and seasoned communication specialist Larry Zurita founded Corporate Image Dimensions (later renamed as CID) in 1992.

Since then, CID has built unassailable reputations for the companies that have become part of its illustrious roster of clients. CID has been known for generating concepts and crafting and implementing communication management programs that are creative, strategic and enduring.

Moving forward, the dedication of CID’s team of communicators continues to inspire the company towards greater meaningful work.