McCann Erickson
McCann Erickson
About

McCann is a company built on the power of Truth to transform brands and businesses.

 

We believe Truth is a catalyst for authentic ideas, powerful ideas that will be believed, embraced and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brand’s relationships with its consumers and its employees.

 

As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients.

 

Helping them think through new ways to add value to people’s lives – from new product development to new technology platforms that provide real-time connection.  And even to new content models and business models.

 

Looking out at today’s complex and rapidly-shifting global advertising landscape, it is hard to envision that it all had to begin somewhere ― that ad agencies themselves had to be invented, as did worldwide agency networks, sophisticated practices such as integrated marketing communications, complex institutions such as communications holding companies, specialized units such as creative boutiques, and the like.

 

The century-long story of McCann Erickson is not just one of “we were there.”  Rather, it’s about the pivotal and innovative role we played in the creation and development of all of these above elements that define today’s global advertising industry.

 

The modern McCann Erickson is the result of a 1930 merger in New York between two early leading agencies, The H. K. McCann Company, which had opened its doors in 1912 with “Truth Well Told” as its enduring creative philosophy, and The Erickson Company, which had been founded in 1902. The two agency principals themselves were industry pioneers whose contributions encompassed establishing both the core general practices and ethical guidelines of the industry.  This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.

 

The McCann Erickson Worldwide network is one of the world’s largest and certainly the most integrated and coordinated global ad agency system. It launched on this collaborative worldwide trajectory early on, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960.

 

Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion; that created the first agency holding company when it established The Interpublic Group of Companies as its own parent to drive diversified expansion; and that spun off the first creative boutiques and specialized agencies in areas ranging from business-to-business to demographically targeted marketing focused on women.

 

From its origins in the early twentieth century through its expansive performance today, McCann Erickson has been known for its powerful impact on the business of its many leading clients through its many famous campaigns as well as on the advertising business at large.

 

McCann Erickson operates 180 offices in more than 120 countries and boasts a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup.

 

Mission 

At McCann Worldgroup our mission is to be recognized as a Category of One in our ability to create demand for our clients, brands, and services. To do so, we know we must bring together the right mix of capabilities invisibly in order to delvier visibly results in the marketplace. We have the Power and the Passion to achieve this vision because we have: -A leading global agency -World-class companies in seven marketing communications disciplines and top-tier talent in each. -A full range of capabilities -- more than most holding companies. -A winning culture. People who love the business, who don't give up or give in. -Key clients who understand the vital role of marketing communicaton and want our help. Our strategy for achieving this vision is built on our commitment to a core principle: "To be the best in each market and in every discipline in which we operate."

Read more

latest jobs

0
open positionscurrently in this organization

There are no jobs posted for this organization.

You could search for other organizations or check our job board.

Similar organizations
European Medicines Agency (EMA)
European Medicines Agency (EMA)
GovernmentService Providers
1 open position
ECOWAS Centre for Renewable Energy and Energy Efficiency (ECREEE)
5 open positions

Experience

Contract Awards
Studies for an Export and National Branding Strategy
EC - Directorate General for International Partnerships (DG - INTPA)
Studies for an Export and National Branding Strategy
EC - Directorate General for International Partnerships (DG - INTPA)

Company Offices

  • United States (headquarters)
  • New York
  • 622 Third Ave.