Mercury360 is one of the top 10 advertising agencies in Romania, offering integrated communication solutions for industries like FMCG, Financial Services, Telecommunication, Durable Goods. Its credo, "Think Results", has been shared along time with clients such as Ursus Breweries/SAB Miller, Nestle, Unilever, Coca-Cola, Western Union, Vodafone, Orange, Romtelelcom, P&G, Dr Oetker, Ferrero-Rocher, L'Oreal etc.
Their main communication division comprises three important departments: Creative, Strategy and Client Service department. This multi-specialized division produces integrated campaigns, direct communication campaigns (events, national consumer’s promos, in store promos, direct marketing campaigns, experiential campaigns) for their clients.
No matter what your brand is, for consumers the experience IS the product!! Personal experiences are powerful and convincing actions that generate trial, sales and a lot of word of mouth.
They use relevant insights to understand, create, plan and monitor that each consumer interaction brings your brand to life and encourages positive experiences. Making the interaction relevant ensures effectiveness and memorability.
They are passionate about creating tailored solutions and strategies that deliver real results for their clients. They do this by getting real insights from customers about their behaviors and beliefs. They break the barriers of purchase and develop proper solutions to activate the shopper through his path of purchase. It’s important to find powerful triggers that unlock the shopping mechanism.
Instead of different discount schemes, you may leverage your investment by focusing intensively on great results in order to obtain a higher R.O.I.
Retail stores are like giant competitive arenas. Promotions represent a good marketing technique aimed at increasing demand for products and supply the push and pull mechanism.
Their interactive division handles all the digital components of Mercury360’s integrated campaigns, covering websites, mobile aps, social media channel management, Facebook aps, blogging, tablet apps and games for in-store activations and many others. Moreover, all the software components involved by their campaigns are developed in-house, adapted and adjusted to best fit every project’s needs
The Direct Marketing Division of Mercury360 adds up to 20 years of direct interactions expertize, from consumer promotions and CRM to retail incentive programs and staff management platforms. Under the same 'Think results' credo, they always opt to offer the most efficient solutions for their clients' needs, and they always obtain the best results
First of all, please bear in mind that all great events should be experienced live! You can see for yourself and become their special guest for the next one, because events can best be described after taking part in them live!
Just like you, they think merchandising it not only about shelf fulfillment. It’s a very powerful service that helps you gain the competitive advantage. Well-merchandised store makes it easier for the customers to find exactly what they are looking for and increase sales by making your important products more visually appealing. Professional merchandising services increase profits by generating more margin on dedicated products, controls expenses by improving work productivity on the sales floor and increases customer loyalty.
They have a proven track experience in retail incentive programs. The traditional trade segment is and will remain a powerful sales channel that is worth investments in growth and consolidation for any FMCG brand. They strongly believe that even though it's an area as old as the ancient Greeks, there's still a lot to discover and do.
There is no such thing as 'Everything was done.'
Among the services they offer - and have a lot of experience in - are:
- Production solutions for promotional materials
- Sourcing of suppliers (local, EU or non EU suppliers) - identification of suitable suppliers, preparing the offer requests, including technical specifications, negotiating price and other terms
- Supervising the orders (starting with color proofs/samples/prototypes’ production, 'till delivery of the order to the client’s warehouse)
- Packaging according to a split of cities/final destinations if requested + delivery by courier or their own vans
- Imports & exports handling, including shipping and custom formalities when necessar
Founded in 2003, the Consultancy Department of Mercury360 offers the expertise of a full services communication agency to the specific needs of government and international donor funded projects. With good references on public sector, they have the capacity to develop and implement awareness and public information campaigns as well as technical assistance services.
Retail Audit & Mystery Shopping
This service helps you know where your investment generates growth and where it's entirely wasted. And of course, what the solutions are and what should be done to correct any errors. This is a powerful tool to control and motivate all parts involved: distributors, sales representatives, retail representatives, suppliers.