Moores Rowland International is one of the top ten worldwide associations of independent accounting firms, which headquartered in London. It comprises more than 600 member firms located in 90 countries with over 20,000 partners and staff, providing audit and assurance, taxation, financing and management consulting services.

Their service aim is careful attention to the client's business situation, solving business problem together with their clients, real understanding of clients business needs, so as to explore more opportunities. Therefore, no matter what kind of size or type of business their client is involved in, their experienced partners and senior staff will personally handle the transaction for the client because the client affairs is their business affairs.

For them every client is special and distinguished, and they will try their best to understand each client's needs, to provide clients with personalized service that meets their needs. So in addition to general services provided by other accounting firm, they will play a role as client’s business advisor, providing professional advice according to the client’s business needs.

MRI was an association of independent firms bound together by common values. Since then the association has been highly successful in attracting member firms of good repute and longstanding where the accounting profession is well developed and aspire to be amongst leading independent firm of accountants and business advisors in their region. Every member firm is committed to providing services of the highest technical quality, maintaining professional excellence and in-depth knowledge, sustaining high standard  of integrity and sharing technical expertise with other members.

Mutual support is a fundamental part of their success. Major strength of MRI stems from the determination of all members to give a prompt and positive response to requests for assistance from other member firms. On-going arrangement and regular meetings allow member firms to maintain close contact and share development and technical experience, ensuring their quality services meet clients' needs and expectation.

MRI's mission is:

To be the Superior Choice of accountants, tax and business advisors to growing, owner-managed businesses and to larger organisations where niche market expertise exists.

Strategic objectives that support this mission

MRI aims to be the Partner of Choice of clients and other professional service firms by:

• - maintaining its position as one of the leading associations of international accountants and business advisers;
• - building on proven niche market expertise in the textile and apparel, manufacturing, healthcare and financial institution sectors in certain parts of the world;
• - developing new niche specialisms that reflect clients' changing business needs.

MRI also aims to:

• - be represented in each territory by the right size of professional firm with sufficient resources and expertise to meet the client care standards that MRI demands of them;
• - offer clients a range of products and services through our consulting centres of excellence, which add measurable value to their business;
• - be innovative in developing appropriate solutions for clients;
• - be efficiently co-ordinated by a streamlined management structure that ensures that individual member firms work effectively together to deliver their services to international clients;
• - maintain a stable network that member firms join and to which they contribute for the long term.

Member firms aim to:

• - offer a range of products and services that add measurable value to their clients' businesses and are widely respected within the business communities in which they operate;
• - be recognised for in-depth expertise in certain key niche sectors;
• - be innovative in developing appropriate solutions for clients.