MP Network was conceived from the desire to create not only a marina management company but also a reference point in the field of marina planning and development both in Italy and abroad. Its organizational structure permits affiliated marinas (upon request and according to the scope of action) to benefit from specialised competences in the fields of marina planning and construction, marketing and communication.
Specifically, MP Network and its partners operate in the following areas:
- - Marina operations
- - Sales
- - Marketing and communications
- - Technical services
- - Financial solutions
THEIR MISSION
TO BUILD AND MANAGE THE FIRST NETWORK OF MARINAS WITH THE OBJECTIVE OF COMPETING ON THE INTERNATIONAL MARKET
Their mission is to create a network of marinas in order to compete on the international market, proposing a unique and integrated business solution supported by a business model aimed at increasing the value and the competitiveness of all member marinas.
The management of the MPN networking initiative is exclusively performed by MP Network, which is also responsible for executing the Network Programme, sustained by strategic management planning, communication strategies and marketing activities specifically tailored for each individual marina.
MP Network’s mission encompasses the following areas:
- - selection of the best sites and development of marina branding activities
- - start-up support and financial assistance
- - implementation of a managerial approach and adoption of the Network’s marketing strategy
- - creation, management and development of the MPN networking activity
The Goals:
- - reducing operating costs and optimise marina services
- - improving market competitiveness through increased management efficiency
- - ensuring top level service standards across all marinas
- - increasing foreign market shares
- - setting a commercial protocol amongst member marinas
- - benefitting from scale economies of scale granted by the Network organisational model
- - picking the best suppliers available on the market
- - facilitating the access to the European Funds available for the development of Business Network models
- - activating and reinforcing the institutional presence in the yachting and marina-related associations as well as in the appropriate political/administrative areas
MP Network offers:
- - A team of young professionals, well-established in the nautical sector and fuelled with an immense passion for yachting;
- - A large data-base of direct contacts between yacht owners and the main actors of the nautical industry;
- - Profound knowledge of the market, its associated world, current regulations in place and Maritime Law, and the particularities of nautical tourism for the different Italian regions;
- - A network of business relationships consolidated over the last twenty years in the world of professional sailing and of the most prestigious yachting clubs (including YCCS, YCI, Compagnia della Vela, etc...)