Msingi will enable transformational growth in its focus industries by building: 

• -Competitiveness – enabling growth and long-term viability of the industry by maintaining and improving its position in the global market, relative productivity and ability to create value-added. 
• -Resilience – enabling the industry to continue to function effectively and respond to threats and opportunities once Msingi and other development actors exit. 
• -Inclusiveness – supporting the adoption of business models that enable as many people to benefit as possible – to the extent this does not negatively impact competitiveness.

Industry Prioritisation

Msingi’s industry prioritisation team conducts rigorous analysis to identify high potential industries in various sectors across the region. Engaging closely with industry players, industry advisors, and the investment community – the team is continuously developing a pipeline of interesting industries that can create sustainable impact, while driving competitiveness and the long-term transformation of East African economies.

Their approach will balance the potential for impact, likelihood of success and cost/effort required to identify the most effective industries for achieving large-scale impact.  

Industry Vision and Strategy Development

A bespoke industry strategy is developed for each industry which guides Msingi’s activities to catalyse growth. These strategies are guided by their long-term vision for the industry, robust diagnosis of the needs of each industry, and engagement with both the industry and government. Ownership of the strategy by industry is required over the long-term for sustainable transformation. Their strategies will be flexible with on-going adaptation as they learn through doing and in response to changes in the industry or external environment. 

Implementation

Specific activities will be driven by the unique industry strategies developed for each programme. However, in each industry programme, Msingi will provide:

• -Pioneer firm support – e.g. on technology upgrading, management capability building and securing finance. Msingi is able to invest itself when the desired funding cannot be secured from third parties, or where there is a compelling strategic reason to do so. 
• -Wider industry development support – to the industry’s rules (e.g. policy and regulation) and functions (e.g. inputs, services, training, coordination of industry players and market information).

Msingi will ensure that they are proactively crowding others in to ensure that all critical roles in an industry are performed fully by permanent industry players once it exits. 

Aquaculture was picked as the first focus industry in 2016 and its expected that a second focus industry will be picked in late 2017.