They bootstrapped it, off their own initiative, and have a formidable software product and reputation. We've topped analyst reports into crisis management, and won resilience awards. And more importantly we've enjoyed ourselves, and we've met a lot of really great people along the way.
So, their product development came out of Australia, a fact of which we're very proud. Australians are a melting pot of resilient fellows. Probably more disasters and extreme weather per capita than your average nation state. Perhaps more importantly, it's home to lots of animals that will kill you. So no surprises that resilience comes naturally.
Since that time, the Noggin platform has been battle tested in some of the biggest disruptions to communities and corporations the world over. We've grown the product capability and the Noggin reputation for no BS, rolling their sleeves up, and getting on with the job, and simply doing things smarter.
They look to the best and brightest, to keep them fulfil the vision of managing disruption smarter. That takes dedication, intelligence and generally awesome staff. Noggins work hard, and are committed to going further on projects and above all, personal excellence. Noggins have an ethic of service to their customers and making their experience as overwhelmingly good as possible.
Manage disruption, smarter. If they can do that, their communities and corporations will become more resilient. They can leave their lives knowing that they had an impact on making the world a better place, that communities can get on with the job of living, and corporations can get on with the job of doing business. That's not something every person can do in their lives. A lofty ambition? Perhaps. But a good one to strive for.