Its line of business covers a wide range of products including the core business of hygienic paper (paper mills and converting). Investments have a wide range of products including ready mix concrete, synthetic sponge/foam, printed packaging material and stationery. Moreover, Nuqul Automotive has the exclusive dealership for Audi, VW, Porsche and Skoda brands while the Integrated Automotive is the dealer for Lamborghini and M.A.N. Nuqul Group represents a variety of different brands such as: FINE and ABC stationery. 

Integrity and honesty stand at the core of the Group’s business ethics, stemming from a firm belief that no business is sound unless it is built on foundations with values. 

The Group goes to great lengths to ensure that people with the same cultural ethos are hired and nurtured. The Group’s business ethics, as well as the Group’s dedication and productivity, is constantly monitored and encouraged, with those showing the most commitment to the values of Nuqul Group immediately being recognized and supported. 

Innovation stands at the heart of the work of Nuqul Group. Members of the Group are encouraged to continuously seek ways to improve products and services and to come up with novel ideas. 

Commitment to quality and excellence also stands at the cornerstone of Nuqul Group's values; excellence in work, in production, delivery and customer care. Nuqul Group companies, owners, and managers have been recipients of numerous awards. From 'Best Exporter' to 'Best Factory Scheme', and King Abdullah II Award for Excellence, the awards given to Nuqul Group are testimony to the Group's commitment to providing excellence and quality in all facets of the business. Awarded eight of these in the past three years alone, Nuqul Group's track record demonstrates the core values that drive its business: innovation, excellence, commitment, and quality, among many other. 

While the main efforts of the Group are directed towards industry and investment, it does not spare any effort to reach out to its surrounding communities. The Group views "Growing Together" as a conviction that committing itself to those around it will enhance mutual understanding, trust and partnership. 

Service to the Group’s communities is a priority, as Nuqul Group views corporate philanthropy and social responsibility and volunteerism as important values integrated within the Group’s strategy. 

 

Mission Statement

We are a leading enterprise devoted to providing customers with the highest quality products and services. We strive to achieve success in our investment, always adhering to the strictest ethical and world class standards. We place high priority on investing in our human resources and in servicing our communities. 

 

Nuqul Group Organizational Culture

We are Fine people driven by integrity and quality. We make ways and leave a trail in our communities. Characterized as Passionate and Innovative, we impress our customers, colleagues, and ourselves. We want to create a world of happiness; at home and at work. We want to use the energy of collaboration to move mountains and deliver beyond expectations. 

Our power comes from mastering in action, zooming in execution, teaming up in dedication, and freeing our minds to create and serve the human race. 

 

Corporate Social Responsibility

Corporate social responsibility is a major focus for Nuqul Group, allowing us to create an impactful model to be emulated elsewhere. Empowering our community has been a motivating value for us from the very beginning, emphasizing our philosophy of “Growing Together.” Not only does this allow our employees to come together through social development, it emphasizes that if people come first within the Group, they should come first outside as well.