Professional Evaluation & Research (PEAR Africa)
Professional Evaluation and Research (PEAR) is a 100% black woman-owned Level 1 B-BBEE company.
Their media monitoring and analysis services include print, broadcast, online, and social media. As the first DALRO-accredited company in South Africa, all print media is 100% copyright compliant.
The PEAR analysis methodology is internationally published and has been designed to give their clients the best possible strategic insights. It also means they are able to customise their solutions offering to meet the unique needs of every client, irrespective of size and industry. From an analysis perspective, they firmly believe in a personal approach. This means that they have experts in their field analysing the market instead of relying an automated approach.
PEAR presents other innovative services such as Media Presence Index (MPI), brand audits and SWOT analysis, workshops, daily summaries, and media research. Their meta-data provides you with Advertising Value Equivalence (AVE) on a 1:1 basis, circulation, and Klout figures to name just a few.
PEAR has recently introduced a new online AVE methodology that reflects the growing importance of the digital landscape and integrates reach and credibility into the calculation. They have also unveiled a unique online aggregation service that gives clients unlimited keywords in a bundle-based clipping structure catering for any budget.
The last, but by no means least, value proposition in their stable is the launch of PEAR Content. With this division, they are able to marry the best of monitoring and analysis with a communication strategy that encompassed stakeholder outreach, content generation across traditional, online, and social media, as well as other innovative communication and public relations services.See more