Sevamob, headquartered in Atlanta, USA with a fully owned subsidiary in India, was started by entrepreneur Shelley Saxena in 2011. Backed by an extensive business experience and armed with an MBA from Cornell and B.E. from IIT Roorkee, Shelley had managed several multi-million dollar products for IBM and co-founded a cash-flow positive mobile technology startup, Saasmob. Sevamob was the next plunge into innovative, technological and social entrepreneurship. Says Shelley,
Sevamob’s service delivery is streamlined through a cloud based mobile platform, which is not outsourced but has been developed in-house itself. This is how it works: their monthly subscription based primary healthcare is delivered through mobile clinics staffed with doctors carrying Android tablets. Then at signup, the team captures patient demographics and medical record in the software and gives a subscriber card to the patient. Once a month, basic primary care is delivered on-premise. This includes preventive care (BP, Sugar, ECG, BMI, Dental, Vision, Diet plan etc), prescriptions and medicines for common ailments. For advanced issues, prescription requests are created in software. These go to back-office specialists who either give a prescription or set up a no-charge appointment. Select plans include hospitalization benefits for up-to INR 50K/year and accident insurance for INR 100,000. Subscribers can call a 24×7 helpline for service requests.
Sevamob is currently successfully serving in Lucknow city, Kakori, Mohanlal Gunj, Barabanki and Unnao in Uttar Pradesh. In Liberia (Africa) too, this model has been replicated through a licensee.
The main goal of Sevamob is to fundamentally transform the delivery of primary healthcare in the developing countries, particularly for the low-income segment that has limited access to primary healthcare and limited awareness about insurance. Increase in sick days, loss of income and no safety net for emergencies is the unfortunate result of deprivation of primary healthcare. Middle and upper income consumers too are hungry for information about quality healthcare services.
