As their name suggests, the Agenda Project focuses on identifying and exploiting the diverse set of issues that best exemplify the fundamental differences between the modern Right and decent Americans. They select those opportune moments which best illustrate the essential differences between the two perspectives and then develop aggressive, multi-platform campaigns to amplify the differentiation. In doing so, they challenge their fellow citizens to examine their personal values and, in essence, pick a side.
By focusing on the issues that best illustrate the fundamental differences between the two sides, they can break through the right-wing propaganda machine and lay bare the inadequacies of their viewpoint. Their approach seeks to repeatedly strike the collective nerve of the body politic and in so doing create a resonance which lives long after the initial messaging is complete. Their unique capacity can initiate a wholesale rejection of conservative principles and create an opening for the adoption of rational policies that encourage the decent, humane society that the overwhelming majority of Americans endorse.
Because of the power of the modern Right, for many citizens, the country's defining aspiration - that all people deserve the freedom to realize their full, individual potential - is increasingly unattainable. Americans suffer the largest level of inequality - and the fastest increase in inequality - in the developed world.
The reason for this is simple - their system of self-governance has been taken over by a small group of amoral corporate leaders and multi-millionaires masquerading as the conservative political movement. A perverted version of Christianity and debunked economic theories mask fear, hate and greed.
Rather than meeting their constitutional obligation to represent the interests of their fellow citizens, politicians act as stewards of their own political capital and the corporate interests that fund them.
The result of this (mostly) legal corruption is that tax dollars which could enhance the lives of their citizens instead subsidize multi-national corporations that jeopardize the foundation of their economic (i.e., financial markets); ravage their national resources (i.e., destroying the Gulf); and poison their citizens (i.e., agribusiness), among other things. The conservative corruption of their political system and the increasing divisions among their citizens are exacerbated by the growing degradation of their culture. Whether led or caused by the indiscriminate deification of wealth over virtue, monetary success has become synonymous with human value.
No political figure, however eloquent, is capable of leading their country out of the ethical wasteland in which they find theirselves, instead this revolution will be led by extraordinary every day people.
Their goal is to help them.