With core technology based on what has come to be called a partner relationship management platform optimized for the partner experience, Webinfinity is years ahead of its PRM competitors. But to stay focused and on task as it developed this experience, Webinfinity consciously remained off the radar and out of the commotion of the PRM market — until now.

Webinfinity began life in 1998, when James Hodgkinson and his partners co-founded VLI in England and was soon building customized solutions for major technology leaders, including Computer Associates (now CA, Inc.).

Within a few years, the team became intrigued with leveraging its experience and expertise building customized solutions to design and build one platform that any enterprise could use. Then, over another four years, Webinfinity was quietly born from taking that notion yet one step further: If you can deeply understand and manage content, data, user profiles and amazing user experiences in equal measure, you can create a kind of online magic — and apply it specifically for the client relationship and channel partner universe.