WWF (World Wide Fund for Nature) is one of the world’s largest conservation NGOs (non-governmental organization). It was established in Switzerland in 1961 with a purpose to protect endangered wildlife. Since then WWF has gradually expanded the activities to cover wider range of biodiversity conservation -- from forest or coral reef ecosystems to climate change. Having WWF International, its secretariat, in Switzerland and offices in over 50 nations, WWF operates globally in over 100 nations.

WWF Japan, which plays a part, was established in Tokyo in 1971 as the 16th WWF in the world.

Goals and roles
WWF Japan takes on the view of nature as human beings in nature, and addresses Japan's domestic and international issues related to Japan.