Sosten Yobe L.

Deputy Director of Tourism Marketing at Malawi Department of Tourism at Malawi Department of Tourism

Bachelor's DegreeUniversity of Malawi



Sosten Reneck Yobe Lingwalanya is a Trained Tourism Destination Management, Marketing and Tourism Planning Expert and Economist with both local, regional and international experience for both the public and private sector clients and organizations. With over 23 years' experience working in the public tourism sector and part time as a Consultant he specializes in Tourism Investment planning, Tourism Destination Marketing and Promotion, Strategic Planning and Policy for Sustainable Tourism Development and has actively participated in the development of Malawi's tourism plans from 2000- to date. Between 2004-6 he worked on the Infrastructure Services Project to determine and assess various development corridors in Malawi for economic opportunities some of which have now been implemented including the Cape Maclear corridor. He has worked on pioneer projects for Malawi tourism including the 2003-8 Tourism Master Plan and the 2008-15 Strategic Tourism Plan, a number of other public and private sector projects and clients locally and within Southern Africa. Sosten recently completed a study on Tourism Impacts for the Zambezi River Basin which is published in the Zambezi Environmental Outlook 2015- Tourism Chapter and is online on and on and was a pioneer for the Cable News Network (CNN) The destination Project for Malawi Tourism which reached over 350 million viewers in UK, Europe, Middle Easter and the Far East between October 2013-June 2014 • AREAS OF PROFESSIONAL EXPERTISE: • Excellent stakeholder relations, management and engagement skills ,Practical knowledge of Social Enterprise "Triple Bottom Line" Impact assessment for


  • tourism
  • monitoring / evaluation
  • development
  • market research
  • economic policy
  • malawi
  • canada
  • worldwide
  • Sectors
  • Funders
  • Countries

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