The UNICEF Pakistan office supports the Government of Pakistan in its efforts to improve the lives of children and women in the country. It focuses on key areas such as health, nutrition, education, water, sanitation, and hygiene (WASH), and child protection.
This position operates within a dynamic environment supporting the implementation of the Social and Behavior Change (SBC) component within the Nutrition Program in Punjab, including the Benazir Nashonuma Program (BNP). The role is essential to ensuring that SBC interventions are aligned with nutrition goals and contribute to improving maternal, infant, and young child feeding (MIYCF) practices, dietary diversity, and overall nutrition outcomes. The officer will work closely with provincial and district-level partners, including government bodies (BISP, DoH, MNHC), UNICEF, WFP, WHO and NGOs.
The Advocacy & Communication Section requires the expertise of an Advocacy & Communication Consultant to strengthen UNICEF’s voice and impact at provincial level through communication, advocacy and visibility efforts. Under the direct supervision of the Chief of Field Office in UNICEF Balochistan and with technical guidance from the Communication Specialist based in Islamabad, the consultant will support with developing tailored communication strategies - leveraging digital media, activations, and youth-focused campaigns aligned with key UNICEF priorities. This role will elevate UNICEF Pakistan’s capacity to deliver compelling advocacy and visibility campaigns in the provinces, foster stronger partnerships and engagement with government, civil society, children and youth, and galvanize support for children’s rights.
Under the direct supervision of the Chief of Field Office in UNICEF Balochistan, with technical guidance from the Communication Specialist based in Islamabad, the consultant will be responsible for providing support to developing communication and advocacy strategies and compelling content including humaninterest stories, case studies, multimedia assets including photos and videos, social media posts for UNICEF Pakistan’s digital platforms. The consultant will document UNICEF’s work for children in Pakistan, showcasing project progress, impact, results, and lessons learned. The consultant will develop key messages, communication briefs, fact sheets, and knowledge products for donors and internal knowledge sharing. The consultant will also build capacity by training UNICEF and partner staff on storytelling techniques, branding, and effective communications. To ensure UNICEF and donor visibility, the consultant will monitor branding at project sites and recommend corrective actions when needed. During field missions, the consultant will support planning, logistics and content creation for donor visits, media, celebrities and influencers. In the event of a humanitarian emergency, the consultant will be responsible for preparing key messages that highlight the critical needs of children and families and UNICEF’s response, and working with implementing partners and staff to collect realtime stories and visuals from the field.
Communication and Advocacy Strategy
Provide support with the development and implementation of a provincial-level communication and advocacy strategy and work plan to achieve positive outcomes for children and young people in line with UNICEF’s programme objectives and goals. Conduct and incorporate a stakeholder analysis, audience analysis, core messages and communication channels to deliver the communication and advocacy objectives and unlock opportunities for children.
Monitor and evaluate the Communication and Advocacy strategy against established baselines to measure success; undertake analysis to refine and improve the strategy and activities’ effectiveness; prepare results and reports as needed.
Content Development & Storytelling
Identify, research, and develop compelling humaninterest stories and case studies. Capture quotes from children, adolescents, and communities to amplify children’s voices and demonstrate the impact of UNICEF’s programmes.
Produce and edit high-quality photos and videos for UNICEF Pakistan’s website and social media channels, ensuring captions and signed consent forms and adherence to UNICEF’s ethical imagery guidelines and child safeguarding protocols.
Develop engaging multimedia assets - including video scripts, captions, and infographics - to demonstrate the impact of UNICEF’s work in the lives of children, adolescents and youth.
Work with vendors to supervise the planning, production and design of multimedia content (Videos, animations, infographics) and publications (reports, factsheets, brochures) as needed.
Create compelling social media content which highlights UNICEF’s advocacy priorities, programmatic interventions and partnerships, and amplify the voices of children and youth.
Document key events and activities related to programmes, advocacy and donor recognition.
Project Documentation & Knowledge Management
Document project progress, results, and lessons learned through communication materials (briefs, fact sheets, knowledge products) that recognize the valuable contributions of UNICEF, donors and partners in the lives of children.
Produce communication and advocacy materials (briefs, fact sheets) to support donor reporting, programmes, and internal knowledge sharing.
Produce factsheets and briefing notes to support field missions from donors, media, celebrities and influencers.
Capacity Building
Design and deliver workshops to strengthen the communication and advocacy skills of UNICEF staff and partner staff, focused on storytelling techniques, branding, development and design of fact sheets, photography, and digital storytelling best practices.
Donor Visibility, Branding Compliance and Reporting
Monitor UNICEF and donor branding at project field sites and ensure visibility and recognition standards are met.
Gather high-quality communication products including high resolution photos with credits, captions and consent for field reporting on donor grant commitments.
Field Missions & Stakeholder Engagement
Coordinate and support field missions for donors, media, celebrities, and influencers - preparing itineraries in coordination with programme colleagues, managing logistics, developing communication plans and capturing content to maximize outreach.
Emergency Communication
Prepare clear key messages and communication products during emergencies (such as floods or disasters) highlighting the needs of children and UNICEF’s response. Work with implementing partners to capture realtime stories and visuals for rapid dissemination.
Youth Engagement
Initiate and support the participation of children and adolescent girls and boys in online/inperson events and activities organized by UNICEF, including children living in marginalized communities and children with different abilities.
Develop and maintain relationships with children, adolescents and youth (girls and boys) who can support UNICEF’s advocacy.
