Director, Digital Marketing and Fundraising

Job Description

The Opportunity:

Powered by supporters, Plan International USA partners with adolescent girls and their communities around the world to overcome oppression and gender inequality, providing the support and resources that are unique to their needs, ensuring they achieve their full potential with dignity, opportunity, and safety. Our work focuses on five key impact areas: Gender & Youth Equality, Education, Maternal & Child Health, Skills & Work, and Humanitarian Response.

Plan has dynamic leadership at the executive, institutional, marketing, and philanthropy levels. The organization raised over $60 million last year in combined efforts through individual, corporate, foundation, and institutional fundraising. The U.S. office is comprised of 127 employees and is part of a $1 billion global federation.

Job summary :

The Director of Digital Marketing is responsible for developing and implementing digital marketing and fundraising strategies to be deployed across all digital channels, including email, social media, paid search, display, web and more, in order to meet Plan International USA’s targets for growing supporters, engagement and online revenue.

Roles and responsibilities :

• Manage Digital Services team (3 members) and external digital marketing agency to ensure digital strategy is executed and team’s overarching goals are met.

• Create and/or oversee creation of digital marketing strategies including web, email, and social media strategies, and execute these efforts, aligning key deliverables with organizational objectives, while managing budget.

• Responsible for the overall health, performance and governance of the website, including basic development trouble shooting, UX, CRO, tracking, reporting, etc. Includes executing the website strategy, collaboration with in-house developers and brand content strategists.

• Oversee day to day digital activities and performance analysis.

• Report to the Sr. Director of Marketing and Creative, and collaborate closely with the Creative and Acquisition teams to deliver on-brand content and experiences to various lead and donor segments.

• Analyze and report on metrics and measurements to determine return on investment and cost of acquisition/retention for target segments. Utilize benchmarks and set objectives to improve impact of the implemented solutions. Use tools like Google Analytics, social listening platforms, Salesforce and Marketing Cloud, to track, monitor and optimize digital presence, segmentation and campaigns based on historical performance. Deliver regular reporting with actionable insights to showcase performance in digital.

• Continue to develop and drive digital marketing and web best practices and standards within the organization; act as a service function to all fundraising teams through consultation and implementing the best digital channel strategies and tactics for market segments.

• Ensure that all digital tracking systems, including UTM codes, Salesforce campaign tracking and other platform integrations are functioning properly to deliver accurate reporting results.

• Research new and emerging technologies and platforms and implement tools that meet the needs of the organization and align with its long-term strategy. Create funding requests and identify project ownership and management needs to implement capabilities.

• Set goals working with team members to ensure team growth and professional development, review and evaluate work and prepare performance reviews.

Skill set :

• Bachelor’s degree in Marketing, Digital Marketing, Ecommerce, Web Development or a closely related field. Master’s degree a plus.
• Minimum of 7-10 years of experience in digital marketing, marketing technologies or related field.
• Experience managing budgets, including forecasting and reconciliation, purchase orders and invoice organization.
• Experience working with developers and IT teams on complex projects.
• Comfortable with a high-level of technical language needed to work with multiple business and technical stakeholders, and capable of translating these conversations to less-savvy audiences.
• Experience creating digital customer journeys and using digital channels for revenue goals.
• Technical proficiency with a variety of software, including sales CRMs (Salesforce and Marketing Cloud preferred), Google Analytics, marketing automation platforms, content management systems, social listening/publishing (Sprinklr, Social Studio, Radian6, Hootsuite, etc.) Knowledge of non-profit digital fundraising is desirable.
• Working knowledge of Wordpress, HTML, CSS and JavaScript development and constraints.
• Digital consumer sales and lead generation marketing experience (non-profit experience is a plus).
• Solid understanding and experience in conversion rate optimization, developing and optimizing supporter/customer journeys, landing pages and e-commerce donation forms.
• Experience leading brand and product launches in digital channels along with demonstrated experience developing and executing service solutions.
• Strong analytical and problem-solving skills. Ability to assemble insights from large amounts of data and effectively communicate insights to all levels of the organization.
• Has experience leading multichannel programs, including measuring channel and campaign performance.
• Demonstrated success in managing revenue-generating digital campaigns, including those executed by external agencies.
• Ability to effectively communicate goals and business objectives to employees.
• Ability to coach and motivate staff to maximize performance.
• Strong and effective decision-making skills, organization and time-management skills.

Plan is an equal opportunity employer and follows all laws associated with the EEOC.

About the Organization

Plan International USA (Plan) is part of a global organization that advances children’s rights and equality for girls. We strive for a just world, working together with children, young people, our supporters, and partners to:
• Empower children, young people, and communities to make vital changes that tackle the root causes of discrimination against girls, exclusion, and vulnerability.
• Drive change in practice and policy at local, national, and global levels through our reach, experience, and knowledge of the realities children face.
• Work with children and communities to prepare for and respond to crises and to overcome adversity.
• Support the safe and successful progression of children from birth to adulthood.

Founded in 1937, Plan now works in more than 70 countries. Our programs in water and sanitation, health, education, child protection, economic empowerment and disaster response directly impacts those confronted by natural and complex emergencies and our advocacy work addresses girls’ rights by bringing their voices to the forefront in policy discussions on early marriage, sexual and reproductive health, and sexual and gender- based violence.

Plan International USA has two offices, located in Washington, DC and Providence, Rhode Island. It is part of the global Federation, Plan International, which is comprised of collaborative partnerships between 21 national offices and 51 country offices. Plan International USA is registered 501(c)(3) and has an independent Board of Directors.