One of the most important rules in fundraising is to thank your donors.
It’s not only a polite gesture, but it could also inspire those who’ve given to donate a second time. Most nonprofits offer thanks by email, while others send photos or cards by mail with news of the individuals or communities benefitting from the donation.
And there are those who create “thank you” videos for their donors to watch on YouTube:
Most nonprofits think they need a professional to shoot and edit their video, but this route can be costly. A basic video package costs a minimum of $10,000 at See3 Communications, CEO Michael Hoffman told Devex.
