Musician and philanthropist Bono is seeking the help of Russian President Dmitry Medvedev in the fight against HIV/AIDS.
Bono asked Medvedev’s assistance in finding a Russian firm to partner with for his “Red” campaign, which mobilizes funding for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Nike, Microsoft, Apple and Starbucks have sold “Red” products.
“Maybe you can find a Russian company, a Red Russian company, it’s your color,” Bono told Medvedev, referring to the red flags and stars used by the Soviet Union, Reuters reports.