Business and food: How to combat the trust deficit

Michael Anderson, CEO of the Children’s Investment Fund Foundation, talks about building trust and what new fund he’s most excited about.

There is often a trust deficit when it comes to business being involved in food production, Michael Anderson, CEO of the Children’s Investment Fund Foundation, told Devex.

One example is the provision of therapeutic food in India for children suffering from acute malnutrition. Though it’s used widely in Africa, the company-produced product made consumers in India nervous. In those situations, it becomes about building trust through government production or NGO production, he said, adding that “there’s no substitute for real conversations.”

The same went for Anderson’s previous work on vaccines, when work became stalled if public health entities and pharmaceutical companies didn’t trust each other. It’s due to efforts of people like Bill Gates, for example, getting stakeholders together in the same room and presenting why an intervention makes business sense or why it makes for a productive partnership, Anderson said, that’s paved the way for progress.

Find out what Anderson has to say about development impact bonds, and what new fund he’s most excited about.

Future Fortified is a special online series presented by Devex, in partnership with GAIN, exploring the impact and importance of food fortification to meet global development objectives. Visit the campaign site and join the conversation using #FutureFortified.

About the author

  • Kelli Rogers

    Kelli Rogers is an Associate Editor for Devex. Based on the U.S. West Coast, she works with Devex's team of correspondents and editors around the world, with a particular focus on gender. She previously worked as Devex’s Southeast Asia correspondent based in Bangkok, covering disaster and crisis response, resilience, women’s rights, and climate change throughout the region. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.

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